Texas State 125
Texas State University celebrated 125 years, and the marketing team created a logo that needed supporting creative to extend the brand. As their freelance graphic designer, I took the existing logo and created additional graphics to be used alongside it in various applications, including light pole banners and large-scale installments.
THE LOGO
The University Marketing team created this logo system.
THE LOGO ALTERNATE + COLOR EXPLORATION
In the brainstorming phase of creating, I designed a new lock-up/arrangement of the logo. This version of the logo helped solve some problems the marketing team was running into in different design applications. I felt that the university colors were missing from this branding system. I decided to explore adding these vibrant hues with a gradient of the secondary color palette: yellow (Stahan Center Court) and red (theatre Rojo).
LIVE OAK HALL
Driving down Sessom Drive, a large-scale installation was constructed to further the presence of the 125th Anniversary creative. This street gets a lot of traffic of all kinds, which drives more attention to the designs.
Photo by Erika Ramirez.
Photo by Erika Ramirez.
LIGHT POLE BANNERS
Photo by Erika Ramirez.
Photo by Erika Ramirez.
Photo by Erika Ramirez.