Texas State 125
The university marketing team created a logo for Texas State University, celebrating 125 years. They were in need of supporting graphics/creative to extend the brand. As their freelance graphic designer, new supporting graphics were created that brought in the secondary color palette. The gradient in the icon of old main paired with the elegant type treatment of the tagline became vital assets to completing the look & feel of the project that made a big impact around campus.
THE LOGO
Pre-existing logo system provided by Texas State's Division of marketing and communications.
THE LOGO ALTERNATE + COLOR EXPLORATION
I created a new version of the logo to help solve some problems the marketing team was running into in different design applications. I felt that the university colors could add some eye-catching excitement to this branding system. I decided to explore adding vibrant hues with a gradient of the secondary color palette: yellow (Strahan Center Court) and red (theatre Rojo).
LIVE OAK HALL
Driving down Sessom Drive, a large-scale installation was constructed to further the presence of the 125th Anniversary creative. This street gets a lot of traffic of all kinds, which drives more attention to the message.
Photo by Erika Ramirez.
Photo by Erika Ramirez.
LIGHT POLE BANNERS
Photo by Erika Ramirez.
Photo by Erika Ramirez.
Photo by Erika Ramirez.